Words by Ines Tramarin, Stylist.

Photo courtesy of Tate Sedwick and Noe de la Croix.

VS delivered its guests an exhilarating show. From the moment the lights dimmed, and the first model strutted down the runway, it was clear that this show was going to be special (and one for the St Andrews fashion show books!). The models’ walks were overall captivating, each step a deliberate statement of artistic expression and confidence. Through a strikingly diverse and inclusive line-up of models, VS challenged conventional notions of beauty that continue to define many of the other shows in town. This bold statement added depth and authenticity to this year’s Avant-garde theme, showcasing fashion’s potential to break barriers and celebrate individuality.  

The music perfectly complimented the electric atmosphere – serving as a dynamic backdrop and enhancing the energy of each model and outfit as it made its way down the runway. What was particularly striking was the synergy between music and fashion, which created an immersive experience that kept the audience engaged and enthralled from start to finish. VS truly felt like a show – even going as far as to screen a ‘tea party’ short film in which all the models participated.

(The film can be found on their Instagram page @vscreatives.group  )

Now on to the most important part – the fashion itself! It was nothing short of cool and innovative. Designs ranged from daringly experimental to elegantly surreal, pushing the boundaries of traditional aesthetics and inviting viewers to question their preconceived notions of style. Bold shapes, unconventional materials, and avant-garde silhouettes dominates the runway, offering a glimpse into the future of fashion. I had several favourites, but have tried to narrow it down as best as I could: 

Megan Hird’s pieces were particularly captivating and on theme, epitomising avant-garde fashion with her bold designs. From the moment the models stepped out, a soft gasp from audience members could be heard – demanding their admiration. The intricate lacework exuded a sense of timeless elegance, balanced carefully with bold gold cut-outs, adding a modern twist and creating a daring fusion of classic femininity and contemporary edge.

Ash Holden’s subversion of a simple black suit also left a lasting impression on guests. This reinterpretation of a classic white shirt (a staple in traditional menswear) infused new life into a timeless staple, instilling it with creativity and personality. One model sported a cut-out white shirt made of bowties seamlessly stitched together – adding the fun and fashion often missing from ‘black tie’ dress. I found this piece at once whimsical and rebellious.  

Vibrant, colourful, and striking, Cairistiona’s pieces ignited the runway. With their wide-legged trousers, accessories, deconstructed blazers, and headscarves, these pieces showcased a masterful blend of colour, fabric, and textures, leaving behind a lasting impression. A seamless blend of tweed, satin, and cotton established a captivating interplay of textures. Central to the ensemble was a bold orange headscarf whose rich hue complimented the earthy tones of the trousers and blazer. What truly set this designer apart was the embrace of avant-garde sensibilities, each element pushing the boundaries of traditional fashion.    

Just as important as the fashion are the models wearing the clothes. India Kolb – their best model by far – was captivating. Her walk was a masterclass in fluidity and precision, each movement executed with effortless elegance. She exuded an undeniable aura of confidence and grace, and brought each of her looks to life, infusing them with personality and depth. VS’ models were overall captivating in their presence – a factor of the show that tremendously added to the general success of the show. 

VS’ commitment to showcasing recent graduate designers and small, younger brands was commendable – with all but one of their designers falling into this category. This stands in stark contrast to other St Andrews fashion shows which are known to typically prioritise renowned global brands. This observation is by no means intended to diminish the efforts of any such shows, but rather, meant to highlight the perceived irony of a student-run fashion show unable to showcase its own students and amplify the voices of those that live amongst them. While working with local and small creators, VS falls similarly short in this sphere – their only current St Andrews student designer being Aiden Ideker.

Whilst some may have initially questioned VS’ venue of choice, Hotel du Vin, deeming it too small, it worked wonderfully. The intimate setting seamlessly aligned with the creative director’s vision for the event, expressing a desire for a deeper connection between guests and the artistry and craftsmanship showcased on the runway. The seated viewing experience was a welcome change from previous standing arrangements.  

The festivities did not end with the final model’s departure from the stage, instead, they continued with an electrifying afterparty which was perfectly introduced by the director’s speech: thanking the team and inviting guests to celebrate. This was met with a standing ovation from the audience, DJ Awande Dibidi later ensured that every guest had an unforgettable evening. Despite this, however, it was difficult to look past the overpriced drinks and the afterparty being cut short.

Overall, VS hosted an incredible night. The intimate seating proved to be a stroke of brilliance, offering guests an unparalleled viewing experience without the possible obstructions of a standing event. The ticket prices were also far more reasonable than the £80+ ask of other shows – perhaps someone ought to remind those shows that their target audience consists primarily of students. From the intricate design, the show’s vision, to the captivating walks, VS set a new standard for fashion shows in St Andrews, leaving guests eager for next year. With its perfect blend of innovation, creativity, and sheer brilliance, I can only finish this review by wishing other fashion shows luck as this is undoubtedly a tough act to follow.  

Intimate, Fresh, & Avant-Garde - A Review of VS Fashion Show 2024